Brighton based animation studio, Buff Motion were appointed by Ziffit.com – the UK’s leading book buy-back service launched by World of Books – to create an animated TV ad as part a nationwide campaign celebrating the new brand look and feel. In a significant step away from more traditional creative for trading sites. Buff worked with Ziffit.com to develop some charming 3D characters in a bold design to bring the process of using the service to life.
Tom Allen, Creative Director at Buff said: ‘The challenge with this project, from a creative standpoint, was how we could elevate the current brand to something that offered high production value and engagement – whilst respecting the importance of the air date to capitalise on the post-Christmas audience. It was a really collaborative process, the guys at Ziffit.com were totally on board with our initial ideas for the visual direction. From the outset, it was obvious that our values were completely aligned which made for a really strong creative relationship.’
Buff’s Studio Director, Chloe Flexman added: ‘We loved working with Ziffit.com – a nationally respected local business truly doing good – and from the start Amy and Patrik were model clients! Their feedback was always clear and helped us to produce two animations we’re all really proud of. We couldn’t have asked for better partners for our biggest TV campaign to date.’